I find my friends, as well as myself, collect beliefs around how we should be living our lives and what others should be doing.   The culprit at the foundation of these beliefs is ‘should.”   “Should” locks us into viewpoints that influence the decisions we make or don’t make.    I want to challenge the notion that we can’t change our minds once we make a decision.


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I know the basis for this purchasing behavior is more emotional because I don’t use all of the information; instead, I acquire it. I will initially start to read what I had purchased, but before too long, I will put it in a neat pile, and it will sit patiently waiting for me to decide what to do with it.


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